Customer Intelligence
Customer intelligence that knows your regulars.
The platforms keep the names, the numbers and the ordering habits of people eating your food. Order direct and that list is yours, for good.
In short
Eclyde Customer Intelligence is a restaurant CRM that builds a profile from every direct order: favourite items, spend, how often somebody orders and what they're worth over time. It flags customers who look like they're drifting away and can trigger a win-back offer. Orders placed on third-party platforms arrive without customer details.
Updated 20 August 2026
The profile builds itself
Nobody at the counter has to type anything. Each order adds to what you know about the person who placed it: what they order, when, how they order it, what they spend, whether they've ever asked for it without the yoghurt. Twenty orders in, you know that household better than a chain with a loyalty app and a marketing department knows theirs.
Not every customer is worth the same
The couple ordering twice a week for three years and the one-off who came in on a half-price code are not the same customer, and treating them the same is how discounts eat a business. Eclyde puts a lifetime value on each one and groups them by behaviour, so when you've got fifty euro of goodwill to spend you know exactly whose door it should go to.
- Lifetime value worked out per customer
- Grouped as VIP, regular, drifting or new
- Spend trend over time, up or down
- Where each customer first came from
Spotting the ones about to go quiet
People rarely announce that they've stopped coming. The order gap stretches from ten days to sixteen, the basket gets smaller, then one week they're gone and you couldn't say when. Eclyde watches that pattern per customer, because a fortnight is normal for one household and a warning sign for another, and flags them while a message still has a chance of working.
Friday night, and they see their usual first
A returning customer opens your site and their regular order is at the top, not on page three under a hero image. Birthday offers go out on the day. New dishes get shown to the people whose taste they actually suit. Small things, but they're the difference between a website and the place that knows you.
The list belongs to you
Order through Deliveroo and that customer is Deliveroo's. You get a bag to fill and a commission line. Order direct and the name, the number, the history and the permission to talk to them are all yours, and they stay yours if you ever leave us. Export the lot whenever you want.
It's guessing for the first few weeks
Profiles are useful from about the third or fourth order from the same person, and churn flags need enough history to know what normal looks like for that household. Early on, expect it to be wrong about who's drifting. It settles as the orders stack up. If you're brand new and doing a handful of direct orders a week, this is a feature to grow into rather than one you'll use on day one.
Questions, answered straight.
Not covered here? Just ask us.
Where do I stand on GDPR with all this customer data?
Yes. Consent is recorded at the point the customer hands over their details, opt-outs take effect immediately rather than in five working days, and a deletion request removes the profile properly. Marketing consent is tracked separately from the order itself, so somebody buying a pizza has not thereby agreed to hear from you every Thursday.
Can I import existing customer data?
Yes. During onboarding we can bring in customers from your old system, a spreadsheet or an email list. One thing to check before you do: consent doesn't transfer automatically just because a list does. If you can't show how a name got onto that spreadsheet, it's usually better to leave them out and win them back through an order than to import them and hope.
How does the loyalty system work?
Customers earn points on orders with you and redeem them with you. There's no shared network wallet, and points built up in your restaurant can't be spent anywhere else, which also means nobody else's customers turn up expecting to spend theirs on your food. It's your scheme on your terms.
What happens to customers who order through Deliveroo?
They stay Deliveroo's customers, and there's no way around that. Platform orders reach your kitchen without a name, a number or an email attached, so they can't build a profile or earn loyalty points. The usual approach is a card in the bag with a reason to order direct next time. Slow, but it's the only route that actually works.
Can I see what a single customer has ever ordered?
Yes, every order, with dates, items, modifiers and what they paid. It's worth having open when somebody rings up unhappy, because seeing that they've ordered forty times before changes how you handle the call, and seeing that it's their first order changes it differently.
Do I need to be a certain size for this to be useful?
It earns its keep once you're taking a steady flow of direct orders, because everything here is built out of order history. A site doing most of its volume on the platforms will have a thin customer list, and the honest advice is to fix the direct ordering first and come back to this once names are actually landing in it.
Keep reading
See it run your restaurant.
Twenty minutes on your menu and your numbers. We'll show you what actually changes in the first month and exactly what it costs. If it's not right for your restaurant, we'll tell you that instead.
- Live in days, not months
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