Marketing automation that runs while you cook.

Every restaurant has them. Thursday couple, same order for two years, then nothing since April and you only half noticed. Eclyde notices. Once somebody drifts past their own normal gap between orders, they get a message with their dish in it and a reason to come back this week. No spreadsheet, no segment building, no Sunday night spent exporting a list.

A generic ten per cent off is a discount you give to people who were coming anyway. Eclyde knows what each customer buys, when they buy it and what they spend, so the pizza regular gets something on pizza and the Friday curry household hears from you on a Friday afternoon rather than a Tuesday morning.

A dead Wednesday afternoon is capacity you're paying for either way, so that's when a flash offer makes sense. A Friday at half eight isn't, because you'd be discounting food you were going to sell at full price. Eclyde watches the demand and pulls promotions back when you're heading for capacity. Discounting into a rush is the most common own goal in this trade.

Some people read texts and delete every email unopened. Others are the reverse. Eclyde tracks which channel a given customer actually responds to and uses that one, rather than firing everything down all four and calling it reach.

This is the honest limit. On day one Eclyde doesn't know who your regulars are, what a normal gap between orders looks like or which offers land, because none of that exists until orders do. Typically it takes a few weeks of trading before targeting beats a plain list. The templates and the sending work immediately. The judgement behind them arrives with the data.

Not opens. Not clicks. How many of the people who got that message came back, what they spent when they did, and what the offer cost you to bring them in. If a campaign loses money, you'll see it in the same report, which is the point.